Behavioural biases and heuristics

HOW THEY INFLUENCE YOUR FINANCIAL PLANNING

Have you ever made a financial decision you regretted, only to look back and wonder what on earth you were thinking? Maybe you held onto a losing investment for far too long or refused to explore a new financial opportunity because it just didn’t feel right. The truth is that our brains are wired to simplify complex decisions through shortcuts known as heuristics.

While helpful in day-to-day life, these shortcuts can also lead us astray when it comes to managing our money.

One of the most common mental traps is confirmation bias. This is when we seek out information that validates our existing beliefs while conveniently ignoring anything that contradicts them. If you’ve already decided that property is the safest investment, you’re likely to latch onto articles and conversations that support that viewpoint, while dismissing evidence suggesting otherwise.

The problem? Your financial world becomes an echo chamber, reinforcing beliefs that may no longer be serving your best interests.

Then there’s loss aversion—a cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining. Nobel laureates Daniel Kahneman and Amos Tversky demonstrated that losses are felt twice as strongly as equivalent gains. This bias often leads to overly cautious behaviour, such as avoiding necessary financial risks or panic-selling investments at the worst possible time.

Think about the investor who sells off stocks during a market downturn out of sheer fear, missing out on the inevitable recovery. Or the person who avoids pursuing a better job because the risk of change feels too daunting.

Anchoring bias is another tricky one. This is when we rely too heavily on the first piece of information we encounter—or any information that feels particularly salient. For example, if you were told that a particular stock was worth $100 a share, you might use that figure as a benchmark, even if the stock’s value has drastically changed. Or perhaps you’ve been anchored by what your parents taught you about money, even if those lessons are outdated or irrelevant to your current life situation.

So, how do we overcome these biases and move toward healthier financial habits?

The first step is awareness. If you know that your brain is wired to prefer consistency over change, security over risk, and the familiar over the unknown, you can begin to challenge those biases with intentionality. Instead of simply asking, “What do I believe about money?” ask, “Why do I believe what I believe about money?”

Next, it’s about building frameworks that acknowledge these biases while striving for objectivity. Financial planning isn’t just about number-crunching—it’s about questioning assumptions and creating systems that reduce the influence of cognitive biases on your financial decisions.

When you work with a financial planner, you’re not just getting financial advice; you’re gaining a partner who can help you identify and work through these biases. A good financial plan won’t eliminate your biases, but it will help you make decisions that are aligned with your values and long-term goals, rather than short-term emotional responses.

Because the truth is, we all have biases. But the better we understand them, the more empowered we become to make thoughtful, informed financial choices.

Your brain and your money

HOW BIOLOGY SHAPES YOUR FINANCIAL PLANNING

It’s easy to think of financial decision-making as purely rational. After all, money is all about numbers, right? But what if the way we handle money has as much to do with biology as it does with strategy? What if our brains and bodies are constantly influencing our financial behaviours in ways we rarely even notice?

Understanding the neurological and physiological factors at play can help us become more intentional about our financial decisions. When we acknowledge how our bodies and brains work, we can start to make choices that align better with our goals and values.

One of the most powerful drivers of financial behaviour is the brain’s reward system, which is heavily influenced by dopamine. This chemical is released when we anticipate a reward, creating a sense of pleasure and motivation. It’s why retail therapy feels so good—at least for a little while. Our brains respond to novelty and instant gratification, making impulse buying particularly difficult to resist. The immediate hit of dopamine can override our long-term financial goals, encouraging us to chase short-term pleasures at the expense of future security.

Now, add stress and cortisol to the mix. Financial pressure, market volatility, or even just the everyday demands of life can trigger our body’s stress response. When cortisol levels are elevated for extended periods, it impairs our ability to make clear, rational decisions. Stress can push us toward “fight or flight” reactions—either avoiding financial issues altogether or making hasty, reactive decisions that feel like a quick fix but ultimately cause more harm.

For instance, imagine receiving bad news about your investment portfolio during a stressful week at work, and you’re starting to feel like you’re getting sick. Rather than calmly assessing your options, you might panic-sell, driven by a need to regain control and reduce anxiety. Unfortunately, those stress-fuelled decisions rarely serve us well in the long run.

And then there’s sleep—an often overlooked but essential component of sound financial decision-making. Poor sleep quality or chronic sleep deprivation can impair cognitive function, reduce our ability to evaluate risk accurately, and make us more susceptible to impulsive behaviour. Research has shown that lack of sleep can make us more loss-averse, increasing our tendency to hold onto losing investments or make overly cautious financial choices.

So, what does all this mean for our financial planning? It means recognising that we’re not just managing money; we’re managing ourselves. And sometimes, our brains and bodies can make that task more challenging than it needs to be.

What if, instead of trying to fight these biological forces, we learned to work with them? That might mean setting up automatic savings to remove the temptation of instant gratification. It could involve building financial habits that reduce stress by creating more certainty and structure in our planning. It might also require prioritising self-care, sleep, and mental wellness to ensure our financial decisions are coming from a place of clarity rather than anxiety.

Financial well-being isn’t just about the numbers. It’s about understanding ourselves and the ways our brains and bodies interact with money. By acknowledging these factors, we can make wiser choices that support our goals, rather than sabotage them.

Here’s the question to consider: Are your financial decisions being driven by intention, or are they being hijacked by your brain’s natural responses? Because when we learn to recognise the difference, we can take meaningful steps towards building a healthier, more intentional relationship with our money.

Mindset, stress, and emotions

HOW THEY INFLUENCE YOUR FINANCIAL PLANNING

Money may be a tool, but how we use that tool is often driven by emotions, beliefs, and life experiences far more than logic and spreadsheets. Why do some people save meticulously while others can’t seem to keep a dollar, pound, or rand in their pocket? Why do some avoid financial planning altogether while others obsess over every transaction?

It all comes down to how we relate to money on a psychological and emotional level.

Let’s start with money mindset. This is the collection of beliefs and attitudes we hold about money, usually shaped in childhood. If you grew up hearing phrases like “money doesn’t grow on trees” or “we can’t afford that,” those messages may have conditioned you to see money as something scarce, difficult to earn, or easily lost.

Conversely, if wealth was celebrated as the ultimate measure of success, you might have internalised the belief that more is always better, which can drive a constant chase for accumulation.

But our mindsets alone don’t determine our behaviours. Financial stress and anxiety play a significant role, often overriding logic and driving us toward decisions rooted in fear, avoidance, or impulsivity. If you feel anxious about your financial future, you might over-save to the point of not allowing yourself to enjoy the wealth you’ve built.

Or, on the flip side, you might avoid looking at your financial situation altogether, hoping it will somehow resolve itself if left alone. Financial anxiety is powerful because it taps into one of our most primal fears: survival. And when our survival feels threatened, rational thinking goes out the window.

Then there’s emotional spending—the act of using money to soothe or avoid emotional discomfort. Maybe it’s shopping to cope with stress, buying lavish gifts to earn approval, or splurging on experiences to distract from deeper emotional pain. Emotional spending is particularly tricky because it often provides temporary relief, making it feel like a solution when, in reality, it’s just a Band-Aid.

What’s fascinating is how these three aspects can interplay. For instance, a scarcity mindset may drive financial anxiety, which then leads to emotional spending as a coping mechanism. Alternatively, someone driven by the need to accumulate wealth as a measure of success may feel constant financial stress, pushing them to overwork or take excessive risks.

Recognising how your mindset, stress, and emotions are influencing your financial decisions is the first step toward change. It’s not about trying to eliminate emotions from your financial planning—it’s about understanding them and allowing them to inform your decisions in a healthy way.

What does this mean for financial planning? It means acknowledging that real financial freedom isn’t just about the numbers; it’s about understanding and addressing the emotions and beliefs behind those numbers. The most successful financial plans are those that take into account not just your resources, but your relationship with those resources.

After all, financial wellness isn’t just about accumulation; it’s about alignment. Aligning your money mindset with your values, recognising the emotional triggers that drive impulsive decisions, and finding healthy ways to address financial stress and anxiety.

Personal values and goals

HOW THEY INFLUENCE YOUR FINANCIAL PLANNING

What would your financial life look like if it truly reflected your values? It’s a question worth asking because, when it comes down to it, money is just a tool. And like any tool, its value lies in how you use it and the purpose it serves.

But how do we figure out what our values truly are? It starts with reflection. What brings genuine fulfillment and joy into your life? When do you feel most aligned with your sense of purpose? Understanding your values often involves taking a step back from the noise of daily life to identify what feels most meaningful. Whether it’s quality time with loved ones, creativity, learning, contribution, or freedom—your financial decisions should ideally support, not hinder, those things that matter most to you.

A lot of financial stress comes from feeling that our spending and saving habits aren’t in line with what truly matters to us. This disconnect can lead to frustration, guilt, and even resentment towards our own financial situation. The antidote? Understanding and implementing value-based spending.

Value-based spending is about intentionally directing your money toward the things that genuinely enhance your life. It’s about spending less on status symbols or impulsive purchases and more on what brings lasting fulfillment—whether that’s experiences, relationships, personal growth, or even the joy of giving.

When our financial choices align with our core values, the rewards extend far beyond our bank accounts. They touch the very essence of what it means to live well.

But value-based spending doesn’t exist in isolation. It’s closely tied to setting and pursuing long-term goals. After all, life is a balance between enjoying the present and planning for the future. Maybe it’s the dream of early retirement, travelling the world, providing for your children’s education, or simply having the freedom to make life decisions without the stress of financial constraints.

What often happens is that we get so caught up in the day-to-day of earning and spending that we lose sight of those bigger dreams. Without clarity about our long-term objectives, we end up spending by default rather than by design. And when life inevitably throws us curveballs, our financial habits can feel more like reactions than purposeful choices.

But here’s the key: Financial independence isn’t just about having more money. It’s about having the freedom to make decisions that align with your values and goals. It’s about building a financial life that gives you the autonomy to say yes to what matters and no to what doesn’t.

The pursuit of financial independence is deeply personal. For some, it means building a robust investment portfolio. For others, it’s about creating a simple, debt-free life. And for many, it’s a combination of both.

The challenge is finding the balance between short-term needs and long-term aspirations. It’s learning to say no to certain things today so you can say yes to more meaningful things tomorrow. It’s about recognising that wealth accumulation isn’t just a number; it’s the freedom to live according to your values.

Here’s a question worth reflecting on: Are your financial habits supporting your goals, or are they steering you away from what truly matters? It’s not just about building wealth; it’s about building a life. And the best financial plans aren’t just driven by numbers—they’re driven by purpose.

The value in procrastination

Procrastination gets a bad rap. It’s often labelled as laziness, lack of discipline, or avoidance. But what if there’s more to it? What if procrastination isn’t just resistance, but information?

We’ve all done it—stared at a task, knowing it needs to be done, but finding every possible reason to delay. Maybe it’s reviewing your finances, having that long-overdue conversation, or finally tackling an investment decision. Instead of moving forward, we sit in limbo, caught between intention and action.

Sharon Moller, a behavioural finance specialist and professional coach, sees procrastination not as a flaw but as a sign—one that offers us a deeper understanding of ourselves. And when we stop seeing it as a failure and start treating it as feedback, we can uncover what’s really holding us back.

Instead of pushing through procrastination with sheer willpower, it helps to ask: “Why am I hesitating?” Often, avoidance isn’t about the task itself, it’s about what the task represents.

Take financial planning, for example. Many people put off reviewing their savings, updating their estate plans, or even booking an appointment with a financial planner. But is it really about the numbers? Or is it the fear of confronting difficult truths; uncertainty about the future, regret over past decisions, or anxiety about getting it ‘wrong’?

Avoidance is rarely random. If we listen closely, it often reveals our underlying concerns.

Our current culture glorifies productivity, the common advice for procrastination is simple: just do it (thank you, Nike!). But if starting was that easy, we wouldn’t be stuck in the first place. The reality is, forcing action before we’re ready can actually create more resistance.

Think about financial decisions: investments made out of panic, budgeting done out of guilt, or major career shifts taken without clarity. These rushed actions often lead to regret, rather than progress. Instead of forcing movement, we need to create readiness.

Here’s a paradox: sometimes, the only way to move forward is to stop pushing and start allowing. In finance and in life, readiness doesn’t come from pressure, it comes from surrender.

Letting go doesn’t mean giving up. It means surrendering to the process, trusting that action will come naturally when we’re aligned with what we truly need. When we let go of the guilt and judgment around our procrastination, we give ourselves the space to move forward in a way that actually sticks.

Procrastination and our Financial Planning
This concept is just as true in financial planning as it is in personal growth. The best financial plans aren’t built under duress. They’re built from a place of thoughtful, informed decision-making. The most successful investors aren’t the ones who react impulsively but the ones who prepare steadily over time.

So, the next time you catch yourself hesitating, pause. Instead of fighting the procrastination, listen to it.

Is it fear? Is it uncertainty? Is it a lack of clarity?

Your hesitation might just be telling you what you need in order to move forward. The question is: will you be ready to hear it?

The law of diminishing returns

We live in a world where more is often seen as better: more money, more investments, more security, more financial strategies. But what if there comes a point where adding more doesn’t necessarily add value? The law of diminishing returns suggests that beyond a certain point, additional effort or resources result in smaller and smaller benefits.

And this principle applies directly to financial planning.

Investing
At the start of your investing journey, each rand, dollar, pound or euro invested has the potential to grow significantly, thanks to compounding interest. Diversifying your portfolio further improves returns while reducing risk. However, there’s a tipping point. Chasing ever-higher returns by taking on excessive risk doesn’t always yield greater rewards; it can simply increase volatility and stress.

Some investors fall into the trap of over-optimisation—constantly tweaking their portfolios, timing the market, or pursuing high-risk investments that promise big returns. But the more complexity you introduce, the harder it becomes to manage effectively. Instead, a disciplined, diversified approach with a long-term perspective often delivers the best outcomes.

Spending
Money can absolutely improve quality of life—there’s no denying that. But after a certain point, spending more doesn’t always bring proportional happiness. Research in behavioural finance shows that once our basic needs and comfort are met, additional wealth doesn’t significantly increase life satisfaction.

Think about the first time you upgraded your car. It probably felt fantastic… until you got used to it. Then, maybe you wanted something newer, faster, or more luxurious. But does a car that costs twice as much make you twice as happy? The same applies to homes, holidays, and possessions. Beyond a certain level, the returns on spending diminish, and the pursuit of ‘more’ can become endless.

Saving
We always advocate for a strong savings strategy. An emergency fund, retirement savings, and smart investments all contribute to financial security. But, saving excessively at the expense of enjoying life can also become a form of diminishing returns.

If you’re constantly depriving yourself of experiences, hobbies, and opportunities because you’re obsessed with saving every possible cent, you might be missing out on what financial freedom is really about.

Finding the balance between financial security and living in the present is crucial.

Some people get stuck in a loop of financial decision fatigue (or analysis paralysis). Researching endlessly, second-guessing investment strategies, and checking their portfolio daily. While financial literacy is essential, there comes a point where too much analysis leads to paralysis.

Instead of chasing the perfect financial move, consider a ‘good enough’ approach. A well-thought-out financial plan, reviewed periodically but not obsessively, often leads to better outcomes than constantly reacting to short-term market fluctuations.

Knowing when enough is enough
The law of diminishing returns teaches us an important lesson: more isn’t always better. Sometimes, it’s just more. Whether it’s investing, spending, saving, or decision-making, understanding where to draw the line is key to achieving a healthy, balanced financial life.

Financial success isn’t just about accumulation—it’s about knowing when to stop chasing, when to be content, and when to focus on what really matters.

So, ask yourself: Are you in pursuit of more for the sake of it, or are you building a life that truly aligns with your values?

Money, Ego, and the Illusion of Security

The purpose of ego is security.
The nature of ego is insecurity.
The destiny of ego is surrender.

(Credit: @findingawareness on Instagram)

It’s an interesting paradox, isn’t it? The very thing we rely on to create a sense of safety, our ego, is inherently restless, always scanning for threats, always seeking more.

Perhaps this tension is most evident in how we interact with money.

Why we seek financial security
At its core, financial planning is about security. We save for a rainy day, invest for the future, and insure against the unknown, all in pursuit of a feeling that we are safe. And there’s nothing wrong with that.

In fact, it’s wise to build financial buffers, plan for uncertainty, and take action to protect our future.

But the paradox of the ego is that no amount of money will ever truly feel like enough. Because the ego’s nature is insecurity. It will always ask: What if something goes wrong? What if I lose it? What if I could have more?

The emotional side of money
This is why some of us struggle to spend money, even when we have more than enough. It’s why others keep chasing higher earnings, bigger portfolios, and endless upgrades, believing that the next milestone will bring peace. It’s why financial success doesn’t always translate to happiness because the ego, left unchecked, will always move the goalposts.

Behavioural finance teaches us that money isn’t just about logic; it’s about psychology. It’s about understanding why we make the choices we do, even when they don’t always make rational sense.

Why do some people hoard wealth and others spend recklessly? Why do we let past financial mistakes define our sense of worth? Why do we compare our financial progress to others, even when we know it doesn’t lead to fulfillment?

Because the ego craves control. And money is the ultimate symbol of control.

Surrendering the illusion of control
But here’s the truth: security isn’t found in a bank balance; it’s found in our relationship with money.

Financial planning isn’t about feeding the ego’s hunger for certainty. It’s about learning to manage resources wisely while recognising that real peace comes from acceptance, not accumulation.

This doesn’t mean we stop saving, investing, or planning. It means we do so with awareness. With clarity. With the understanding that money is a tool, not an identity.

At some point, the ego has to surrender. Not in defeat, but in understanding. That true security isn’t about controlling every outcome. It’s about building a financial life that aligns with what truly matters—freedom, choice, generosity, and balance.

So maybe the question isn’t about how much is enough, but rather how we can redefine security in a way that serves us, rather than controls us.

When we shift from fear-based financial planning to value-based financial planning, we stop making decisions out of insecurity. Instead, we build a financial future that feels both responsible and free.

Choosing a trusted partnership

At first glance, it seems obvious why someone would seek out a financial adviser or planner; to make smarter money decisions! But if that were the only reason, personal finance books and online calculators would have made financial planners obsolete long ago. The reality is that the true value of an adviser goes far beyond spreadsheets and portfolio allocations.

People don’t just want a guide for their finances; they want a partner in financial decision-making—someone who understands not only the technical aspects of wealth management but also the emotional undercurrents that shape financial choices.

Money is more than math. If financial planning were purely a rational exercise, everyone would simply follow the same formulas—spend less, save more, invest wisely, and stay the course. But anyone who has ever made an impulse purchase, procrastinated on their retirement planning, or worried about money despite having plenty knows that financial decisions are rarely just about logic.

Investors hire advisers not just for their technical expertise but because money is deeply personal. It’s intertwined with our hopes, fears, and life experiences. For some, talking about money is uncomfortable, even stressful. For others, financial matters feel overwhelming and complex. We play a crucial role in helping clients navigate the psychological side of money, ensuring they make decisions that align not just with their wealth but with their values and long-term aspirations.

Research consistently shows that one of the most valuable roles an adviser or planner plays isn’t selecting the best-performing investments; it’s helping clients stay on track. Behavioural coaching is a crucial aspect of financial planning, and it often makes the biggest difference in long-term outcomes.

Consider the classic investor mistake: reacting emotionally to market movements. Whether it’s panic-selling during downturns or chasing speculative trends during booms, emotions can derail even the most carefully built financial plans. A good coach provides perspective and reassurance, acting as a steady hand in times of uncertainty.

Beyond that, financial advisers help clients:

Clarify their financial goals – Moving beyond vague aspirations to concrete, achievable plans.
Create accountability – Ensuring they stick to their investment and savings strategies.
Manage transitions – Whether it’s a career change, divorce, inheritance, or retirement, big life events bring financial complexities that benefit from expert guidance.

An integrated approach to wealth

True financial planning isn’t just about getting to the next stage—it’s about understanding the bigger picture. A well-rounded financial adviser helps clients align their financial choices with the life they actually want to live.

That means looking at wealth holistically:

Is your money working toward the lifestyle you envision?
Are your financial decisions reducing stress, or adding to it?
Does your financial plan give you confidence, or are there areas of uncertainty that need attention?

Those who adopt this approach are more than just number crunchers; they become trusted partners in shaping a life of financial well-being.

Money is about choices, trade-offs, emotions, and deeply held beliefs. The best financial plans take all of this into account. And, not just how to grow wealth, but how to use money to create a meaningful, fulfilling life.

That’s why people hire us. Ultimately, financial success isn’t just about having more. It’s about feeling secure, confident, and in control of the future you’re building.

The holistic approach to life cover

When it comes to life insurance, one of the most common questions people ask is: How much cover do I actually need? While the typical rule of thumb suggests between 10 to 15 times your annual salary, the real answer depends on your unique circumstances, responsibilities, and financial goals.

Rather than picking a number out of thin air, let’s take a step back and look at the bigger picture. A well-structured life insurance plan isn’t just about covering debts; it’s about ensuring your loved ones have the financial security they need, no matter what the future holds.

What life insurance planning should cover

The right level of cover should take into account several key financial responsibilities:

Funeral and final expenses

The costs of burial or cremation, medical expenses, and any legal fees can add up quickly.

Mortgage or bond repayment

A mortgage or bond protection policy ensures that your home remains in the family, eliminating one of the most significant financial burdens for your dependents.

Clearing outstanding debts

Credit cards, car loans, and personal loans shouldn’t become a source of stress for your family. Cover can be structured to help eliminate these liabilities.

Providing for short-term financial stability

A suitable emergency fund (three to six months of salary) can give your family the financial flexibility to adjust to new circumstances without strain.

Long-term income replacement

Whether replacing the earnings of a working parent or covering the costs of childcare and home management for a stay-at-home parent, life cover can ensure financial stability in the years to come.

Taking a holistic approach to life cover

A robust life insurance plan should consider how long the cover needs to be in place and how long it should provide financial support after a claim.

Here are a few important questions to guide your decision:

Should cover last until your children are financially independent?
Should it continue until you would have reached retirement age?
Should it provide for dependents for life or a set period, such as 10 or 20 years?

These considerations will influence not only the total amount of cover required but also the structure of the policies best suited to your needs.

Life insurance isn’t just about numbers—it’s about peace of mind. Working with a qualified financial planner ensures that your cover is structured to provide the right level of protection at every stage of life, so you can focus on living fully, knowing your loved ones will always be secure.

Is it time for a lifestyle audit?

Also referred to as an “economic reality check,”, lifestyle audits are not just for the rich and famous, and not just useful to the tax collector!

Have you ever looked at your bank statement and wondered, “Where did it all go?”

It’s one of those universal moments—a glance at your spending habits and the creeping realisation that maybe, just maybe, your money isn’t working as hard as it should be for the life you want.

This is where a lifestyle audit comes in. It’s not about spreadsheets or guilt-tripping yourself over a daily smoothie habit. It’s about aligning your financial choices with the life you actually want to live. Because financial planning isn’t just about numbers—it’s about choices, values, and making sure your money is supporting what matters most to you.

Taking stock of the now

The first step in a lifestyle audit isn’t cutting back; it’s gaining clarity. Before you adjust anything, you need to know where your money is going. Are you spending in ways that reflect your priorities, or are there hidden habits quietly draining your resources?

For some, this might mean noticing that an automatic subscription for something they no longer use is still charged to their account. For others, it might mean seeing that a significant chunk of their income is going toward things that have little long-term value. The goal isn’t to shame yourself but to gain awareness, because without awareness, change is impossible.

Redefining what “enough” looks like

We often default to the idea that financial success means accumulating more. More income. More assets. More stuff. But what if success isn’t about more, but about enough? A lifestyle audit helps you reframe your spending regarding what genuinely adds value to your life, not what the world tells you should.

That could mean choosing travel over upgrading your car every three years. It may mean investing in experiences rather than accumulating more possessions. Maybe it’s deciding that financial security gives you a greater sense of peace than a bigger house ever could.

This is where financial planning becomes deeply personal—it’s not about fitting into a prescribed budget, but about shaping your financial world to match your real-life goals.

Once you have clarity, even minor tweaks can create a massive shift in financial well-being. Redirecting just 5–10% of your current spending toward things that bring more meaning (whether that’s saving for a future goal, funding a passion project, or creating more breathing room in your budget) can change how you feel about your money entirely.

A lifestyle audit isn’t about restriction. It’s about realignment. It’s about making sure that when you look at your spending, you see a reflection of the life you actually want, not just a series of transactions that happened by default.

Where financial planning comes in

A good financial plan doesn’t just focus on the numbers; it focuses on you. It helps you identify what’s truly important, align your spending with your values, and ensure that your money serves your goals.

Financial planning isn’t just about investments, tax efficiency, or retirement—it’s about creating a framework where your finances support your life, not the other way around. And that starts with asking the right questions, setting clear priorities, and making sure your financial strategy reflects the life you actually want to build.

If you’ve never taken the time to assess whether your money is aligned with your values, now is the perfect time to start. Our conversation won’t be about restriction, it will be about unlocking possibilities. Let’s redefine what financial success means for you, and build a plan that helps you get there.